[Edit April 2009] The Adora product has recieved significant investment from Hasso Plattner Ventures Africa. The product is turning out to be the global enterprise CRM/Marketing Automation engine we set out to make it. [End Edit]
New Media Labs will provide architecture and development expertise on Global Vision’s Adora product. Adora is a marketing automation and CRM tool that will supercede the product built for Diageo (the consumer goods companies with portfolio of world-famous drinks brands).
The application will be built as a Rich Internet Application which will utilize the Silverlight presentation layer technology developed by Microsoft.
Adora is a marketing automation software providing:
1) Multichannel Campaign Management (Distribution)
2) Enterprise Feedback Management (Collection)
3) Business Intelligence (Analysis)
Adora’s goals are:
To become the leading marketing technology provider to CPG / FMCG businesses globally and to become a recognized leader in the marketing technology space as defined by number and caliber of customers, global footprint, industry awards, and industry analyst opinion.
1) Short term: make ADORA one of the top 5 Marketing software products in the Business-to-Consumer space worldwide within the next 3 years.
2) Medium term: make ADORA the accepted leading software product for businesses wishing to extend the marketing capabilities of MS CRM within the next 5 years.
3) Long term: make ADORA one of the top 5 marketing software products in the market worldwide in the next 8 years.
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- Adora will show a 360 degree view of the Contact
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- Adora will illustrate a 360 degree view of effectiveness
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- Adora will be a single communication platform
